Lauren's Corner

What Are Nutraceuticals, Why Should We Use Them?

Definition of a Nutraceutical

"Food or parts of food, that provides medical or health benefits, including the prevention and treatment of disease."
By Doctor Stephen DeFelice, Foundation For Innovation in Medicine.

The term Nutraceutical was derived from nutrition and pharmaceutical and was coined in 1989 by Dr. Stephen DeFelice. Although the term Nutraceutical is being commonly used in advertising and the market place today, there is no regulatory definition.

It has been found that when Functional Food aids in prevention or treatment of disease, it can be called a Nutraceutical. Some good examples of Nutraceuticals in the food we eat daily include fortified dairy products and citrus fruits.

What Caused The Rapid Emergence Of Nutraceuticals?

Consumers are dissatisfied with drug cost and conventional health care are turning to natural products for treatment and prevention to help combat some of today's problems.

- U.S. Health care costs are the highest in the world, while obesity and future mortality rates are growing higher each year.

- Supply of "Certified Organic" Products are in short supply and our demand exceeds our supply.

- Most raw materials are imported and lack government/industry control on products quality and contamination.

The Nutraceutical industry in the United States is about $86 Billion. The figure is slightly higher in Europe, and in Japan, represents approximately a quarter of their $6 billion annual food sales - 47% of the Japanese population consumes Nutraceutials.

One of the most Revolutionary Nutraceutical products on the market today comes in the form of Drinkable Skincare BORBA Nutraceuticals - including Skin Balancing Waters and Aqua-less Crystalines(the powdered version of the water) provide nutrition and support for skin's inner needs.

There are four unique varities of BORBA Crystaline Formulations and are only limited by Consumer's Preferences and their imaginations.

For a complete explanation of BORBA Nutraceuticals and products, please take the time to visit BORBA online.

Have A Healthy Day!